This call to action is fantastic because it demands very little of me. "Want the FullStory? You can take it for a two-week free trial or shoot me a message if you have any questions. This next line shows that Trey has taken the time to research Proposify and show how the tool can be used on our own website. "The easiest way to get a feel for FullStory is to check out the 30-second demo of me interacting with your site:" Understanding my customer experiences like never before. He didn't promise "growth" or "revenue", he promised something much more tangible. We care about delivering great experiences to our customers, and understanding those experiences is top-of-mind for us. In just a few more characters than a Tweet, Trey shows that he knows what I care about by identifying a pain point. Next, notice what Trey writes in the body of his message: "Kyle, I wanted to give you a quick shout to introduce you to FullStory, a new tool that helps companies understand customer experiences like never before." That was like holding a bag of gummy worms over a toddler's head and saying, "Want this?" Without an appealing subject line, relevant social proof, or actionable information, these types of sales emails get sent straight to spam.Īs soon as this email came into my inbox, the first thing I noticed was an animated image of our website, the Proposify home page. If you want me to respond to your cold pitch, you'll need to make it memorable. I may sound cranky, but this is the inner dialogue that goes on almost subconsciously in my mind when I'm reading an email like this. And then she has the gall to ask when it's a good time to have a call? She told me all about her company without even identifying a pain point or giving me a reason to care. Julie didn't capture my attention or interest, so she failed right from the start.
The primary goal of cold outreach is to develop a connection with a potential client. Let's get to know each other first, OK? 3. This is like walking up to someone you just met and talking marriage with them.
Using the subject line "Business deal from Julie _" implies that I'm already interested in doing business with Julie and we're at the deal stage. Everyone says they'll create revenue for you or grow your business without a specific value proposition, "growth" and "revenue" mean nothing in a cold email. "Create a significant revenue stream for you" Talk is cheap."One of the largest providers of software for payments to attorney firms in the US and K-12 schools." This isn't relevant to me or my business.
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